Art of the Flip
Sales Strategy
Pricing for ROI
The biggest mistake new investors make is "priced to sell." They list a premium domain for $500 hoping for a quick flip. In reality, a low price signals low value to corporate buyers. It triggers skepticism: "If it's so good, why is it so cheap?"
Wholesale vs. Retail: Know Your Game
There are two district markets for domains. Mixing them up leads to failure.
Wholesale (Investor-to-Investor)
Selling to other investors (NamePros, DNForum).
Strategy: Volume.
Margins: 10-50%.
Liquidity: High (Days/Weeks).
Retail (End-User)
Selling to Startups/CEOs.
Strategy: Patience.
Margins: 5,000%+.
Liquidity: Low (Years).
The "CEO Tax" & Pricing Psychology
When a funded startup wants a name, $2,500 is often their credit card limit for "petty cash."
• Pricing your brandable at $2,499 removes friction. It's an impulse buy for a founder.
• Pricing it at $15,000 requires board approval, email chains, and legal review.
• Pricing it at $900 looks suspicious.
For domains worth under $5k, always use "Buy It Now" (BIN). Negotiating a $2k deal is a waste of everyone's time.
Where to List?
- Afternic (GoDaddy): Essential. Syncs your listing to GoDaddy search results.
- Sedo: Strong for European (.de, .co.uk) traffic.
- Dan.com: Best landing pages (clean, modern, no ads). Use this for your "For Sale" page.